Name: Allison Ceraso
With 14 years of experience, Allison has become a true Mad Woman of today, creating advertising campaigns for a wide array of health and wellness brands - from pain to vaccines, depression to oncology. As a creative director at Havas Life, one of the largest fully integrated, global health communications groups, Allison has been building brands that aim to help consumers "be better, live better" in all aspects of life. Her impeccable design sense and strategic marketing acumen have contributed towards a healthier America - especially with her work in diabetes and obesity.
Allison knows that-from concept to mobile, site to social-brands need consistent communication across channels for a seamless brand experience. To that end, Allison deploys fully integrated teams to create a user experience, online and off, that maintains a consistent presence in people's minds and hearts.
As part of her strong advocacy for today's youth, Allison sits on the Fashion Institute of Technology's Advertising Design Advisory Board to provide real world insight to influence curriculum. She started a successful internship program for dozens of students across Havas over the past 4 years, and she sits on the board as VP Communications for the Juvenile Diabetes Research Foundation in Westchester/Hudson Valley, a cause for which she is passionate. She also has begun work with the National Eating Disorders Association. Before her agency days, she built a strong international background in fine arts with time spent at MoMA, NY and the Peggy Guggenheim Collection in Venice.
Her down time is anything but-she has been active in the New York Road Runners; she successfully completed the 2007 NY Marathon; and she makes it a point to stay on top of the latest fitness trends from NYC to East Hampton.
"Outside of medication there's a world of opportunity to AVOID some of the epidemic diseases that plague America today. People NEED to be inspired, they need success stories, and they need attainable solutions. It's not about vanity-it's a movement that will take us individually and collectively to a healthier place so we can live longer, think clearer, and take the best care of our bodies and minds."